# identity.md

## Organization Overview
- **Company Name:** Conifr
- **Mission:** Conifr is an Answer Engine Optimization (AEO) agency for B2B SaaS. We get software brands cited in ChatGPT, Perplexity, and Google AI Overviews, and convert that visibility into pipeline.
- **Company Structure and Legal Entity:** A B2B SaaS AEO consultancy. Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** A team of experienced AEO professionals. Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Michael Ter Mors, Partner.
- **Team Structure and Departments:** A team of experienced AEO professionals providing best-in-class AEO strategy, consulting, and actionable insights. (See: https://conifr.com/about)
- **Company Culture and Values:** Dedicated to offering actionable SEO insights, known for being incredibly thorough, organized, and consistently going above and beyond to improve site performance and increase discoverability.

## Operations & Structure
- **Business Model and Operational Approach:** Conifr operates as an Answer Engine Optimization (AEO) agency for B2B SaaS, specializing in AEO strategy, consulting, and delivering actionable insights to make software brands prominent in AI overviews and convert that visibility into pipeline.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.