Blog

Get the latest insights and actionable strategies from our team on “all things SXO”.

Conifr SaaS Interview Series: Valerie Riley
7/16/2025
In this edition of the Conifr SaaS Interview Series, we sat down with Valerie Riley, VP of Marketing at Unbounce, to talk about how her team is adapting to longer sales cycles, AI changes, and a shifting B2B buyer journey. From product-led growth to smart LinkedIn plays, Val shares what’s working, and what she’s cutting.

Conifr SaaS Interview Series: Kurt Dunphy
6/13/2025
From zero to 40x in just three years. That’s the kind of growth Kurt Dunphy, Director of Growth at Spellbook, has been leading, and in this edition of the Conifr SaaS Interview Series, he tells us exactly how they did it. We get into how Spellbook went all-in on generative AI post-GPT-3, what’s actually working across paid and organic channels, and how they’re building a scalable, automated funnel that keeps the pipeline full.

What I Learned from 6 Powerful SaaS Interviews: Insights from Industry Leaders
5/12/2025
In March 2025, we launched the Conifr SaaS Interview Series with a bold vision: to get behind the scenes with the people shaping the SaaS industry from the inside out. Over the course of several months, I sat down with six remarkable leaders: founders, marketers, and product experts to uncover the strategies driving growth, innovation, and community in SaaS. From the importance of authenticity in marketing to the game-changing power of AI-driven automation, these conversations were packed with lessons that every SaaS professional can learn from. Here’s what I learned from our inspiring guests.

Conifr SaaS Interview Series: Vukasin Vukosavljevic
4/29/2025
In this edition of the Conifr SaaS Interview Series, we sat down with Vukasin Vukosavljevic, HeyReach's Chief Marketing Officer, to discuss the engine behind their fast-growing content strategy.

Conifr SaaS Interview Series: Madhav Bhandari
4/21/2025
In this edition of the Conifr SaaS Interview Series, we chat with Madhav Bhandari, Head of Marketing at Storylane. From pioneering “demo SEO” to tripling PLG revenue, Madhav shares how he’s rewriting the SEO playbook by putting interactive product experiences front and center.

Conifr SaaS Interview Series: Anirudh Narayan
4/10/2025
In this edition of the Conifr SaaS Interview Series, we chat with Anirudh Narayan, Co-Founder and Chief Growth Officer at Lyzr. From building AI agents to reshaping content workflows, Ani shares how he’s redefining modern marketing with automation at the core.

Conifr SaaS Interview Series: Rishika Jhamb
4/2/2025
How do you create content that actually resonates with real people? We sat down with Rishika Jhamb, Product Marketing Manager at TrueContext, to talk about the evolution from freelance writing to product marketing, the psychology behind great demand gen, and how AI is changing the way people search, discover, and trust brands. Rishika shares what it really takes to build content that connects.

Conifr SaaS Interview Series: Scott Nadzan
3/25/2025
How do you keep your marketing human in a world that’s moving faster and getting noisier by the day? We sat down with Scott Nadzan, VP of Product Marketing at Panopto, to talk about video, AI, conversion challenges, and what it takes to connect with people in today’s digital landscape.

Conifr SaaS Interview Series: Alex Nazarevich
3/17/2025
What does it take to grow a business in today’s digital world? We sat down with Alex Nazarevich, VP of Growth at Pixieset, to get his take on scaling smartly - without falling into the trap of chasing vanity metrics.

SaaS Founder’s Guide to Surviving Google’s Ranking Swings
3/6/2025
If your SaaS website’s rankings have been bouncing around like a ping-pong ball lately, you’re not alone. Google’s latest ranking volatility has left many businesses scrambling to understand what’s happening. But don’t panic! In this post, we’ll break down what’s behind these search fluctuations, why it matters for SaaS companies, and how you can stay ahead of the game with smart SEO strategies.

AI + Humans = Perfect DUO for SEO (SaaS Math)
2/20/2025
Have you ever wondered what happens when AI and human creativity join forces in building a strong SEO strategy for SaaS? It’s not science fiction - it’s the secret weapon your campaigns need to skyrocket in the rankings and drive real results.

Google’s AI Mode Could Be a Growth Hack or a Traffic Killer for SaaS
2/12/2025
Google’s new AI Mode, powered by Gemini 2.0, is changing how search works, organizing answers into summaries instead of just ranking links. For SaaS, this could be a growth hack or a traffic killer, depending on how you adapt.

Google Rankings in 2024: A Year of Unprecedented Volatility
2/5/2025
You're not alone if you've been wondering why search rankings were so turbulent in 2024. SERP volatility surged by 26% last year, making organic search more unpredictable than ever. From AI-driven algorithm shifts to a growing gap between strong and weak SEO strategies, staying visible required more than just best practices. It demanded adaptability.

How HubSpot’s SEO Took a Hit And How to Avoid the Same Mistakes
1/30/2025
HubSpot, a powerhouse in inbound marketing, has taken a major SEO hit. Once dominating search with a broad content strategy, they’re now facing the consequences of casting their net too wide. Google’s algorithm is shifting, favoring niche authority over sheer volume. This serves as a crucial lesson: ranking well isn’t just about producing more content. It’s about relevance.

What Google’s JavaScript Update Means for Your SaaS SEO Strategy
1/23/2025
Google’s latest update has sent shockwaves through the SEO industry: JavaScript is now a must for all searches, even for bots. This sudden change caused global disruptions in SEO tools like SEMrush, leaving SaaS businesses without crucial keyword and ranking data for days.

Track Your AI Traffic With GA4 AI Referral Traffic Report Builder
1/21/2025
Learn how to track referral traffic from AI tools like ChatGPT in Google Analytics 4. This step-by-step guide covers custom dimensions, UTM parameters, and best practices for monitoring AI-driven traffic effectively.

Google’s 90% Reign Ends - A Wake-Up Call for SaaS
1/15/2025
For the first time since 2015, Google’s search market share has dropped below 90%. Discover what this shift means for SaaS, as rising competitors like Bing and AI-driven tools gain traction.

Insights from Google’s Algorithm Changes: December 2024 Updates
1/8/2025
Google’s algorithm updates are coming in hot: December Core, Spam, and Local Ranking changes are affecting search results. What does it mean for your site? From recovering traffic to nailing local SEO, we’ve got expert advice to help you ride the wave.

Is Traditional SEO Dead? The Shift to SaaS Metrics that Matter
11/21/2024
It’s become clear that the traditional way most companies think about SEO is broken. This is why I often say, "SEO is dead."

The Perfect Pair: How SEO and Paid Ads Drive Demos for SaaS Companies
8/12/2024
In the competitive world of SaaS marketing, leveraging both SEO and paid advertising can be a powerful one-two punch for hitting your targets. Each tactic plays a distinct role in the sales funnel, working together to guide prospects from awareness to conversion.

Conifr Named 2023 Best Small SEO Agency
12/1/2023
Leading marketing industry publication Search Engine Land recently announced Conifr as the 2023 Best Small SEO Agency.

How we’re using ChatGPT for SEO
1/31/2023
ChatGPT was released and created by OpenAI, a Microsoft-backed company. ChatGPT has been covered extensively across the SEO community and brings up many questions about its place within the practice of SEO, content development, and Google Search.